Course curriculum

    1. Get Your EP Score (Optional)

    1. Messaging BluePrint - Importance

    2. Messaging BluePrint - Emotion is the Key

    3. Messaging BluePrint - The Traid

    4. Messaging BluePrint - Everyone has Gaps

    5. Messaging BluePrint - Step 1 (What and Why)

    6. Messaging BluePrint - Step 2 (Research on Fears, Concerns, Interests, Q&A)

    7. Messaging BluePrint - Step 3 (Creating Persuasive Arguments)

    8. Messaging BluePrint - Step 4 (Compose Your Story)

    9. Messaging BluePrint - Step 5 (Refine The Message)

    10. Messaging BluePrint - Summary

    11. Messaging BluePrint - Audience Reflections

    1. Challenge 1 - Steve Jobs Harvard Speech

    2. Challenge 2 - Making Serious Point Without being Boring

    3. Challenge 3 - Using Data Centric Approach

    1. Art of Start & Story Telling Architypes

    2. Challenge 1 - Steve Jobs - Apple iPhone Launch

    3. Challenge 2 - President Reagan

    1. Principles of Audience Centric Speaking

    1. Quick Round up & Speeches

About this course

  • Free
  • 28 lessons
  • 18 hours of video content

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